
December 13, 2024 came and went — and for many brands selling into the EU, it landed like a thunderclap. The General Product Safety Regulation (GPSR) officially came into force, replacing the old General Product Safety Directive with stricter requirements, broader product scope, and real enforcement teeth. And yet, as one frustrated seller noted on Reddit: "Looking at both big and small online stores, the majority don't seem to include the required GPSR data — vendor, manufacturer, address, email."
The scramble is real. But GPSR isn't arriving in isolation. It's converging with REACH substance restrictions, RoHS hazardous material limits, and CE marking obligations — all simultaneously, for any product sold into the EU. For compliance managers already stretched thin, this isn't just a regulatory update. It's a category shift in how product compliance needs to be managed.
As another practitioner put it bluntly: "After consulting with a compliance expert, every article in the BOM needs to be tested every six months after new SVHCs are added to the list. This is extremely expensive. How do companies keep up with this?"
The honest answer: not with spreadsheets. Not with siloed tools. And definitely not manually. What's needed is a single, integrated system — purpose-built product compliance management software that doesn't just monitor these regulations, but actively generates the proof of compliance each one demands.
This article defines exactly what that system must do, regulation by regulation.
The GPSR replaces the old General Product Safety Directive with a regulation that extends to a much broader scope: physical products sold online and offline, new or reconditioned, whether manufactured inside or outside the EU. It mandates comprehensive internal risk analysis, technical documentation retained for 10 years, and — critically for non-EU brands — the appointment of an EU Responsible Person.
Manufacturers are now required to label products with contact details, conduct risk assessments that account for cybersecurity and AI risks, and integrate with the EU Safety Gate portal for market surveillance. Non-compliance isn't a theoretical risk — it's a direct path to market withdrawal.
A system that only stores your GPSR documents isn't compliance software — it's a filing cabinet. Modern product compliance management software must:
The gap between "we have a folder with some PDFs" and "we have a system that generates and updates technical files automatically" is the gap between reactive and defensible compliance.
REACH governs the safe use of chemical substances in products sold in the EU. Two articles matter most for compliance managers:
The brutal reality of REACH is the moving target problem: the SVHC Candidate List is updated every six months. As of early 2022, it contained 223 substances — and it keeps growing. Every update potentially affects products already in your catalogue. Miss one, and you face significant financial and reputational damage, as famously happened when a major electronics brand faced massive recalls after a restricted substance was found in their product cables.
Manual BOM screening against a bi-annually updated substance list is not sustainable at scale. Your system must:
If your team is reminded of the SVHC list update by a consultant's invoice rather than by your software, your system is behind.
The Restriction of Hazardous Substances Directive (RoHS 2, Directive 2011/65/EU, and RoHS 3, Directive 2015/863) restricts the use of specific hazardous materials in electrical and electronic equipment (EEE). Restricted substances include Lead, Mercury, Cadmium, Hexavalent Chromium, PBB, PBDE, and — added by RoHS 3 from July 2019 — four phthalates: DEHP, BBP, DBP, and DIBP.
RoHS and REACH often intersect. Several REACH SVHCs are also RoHS-restricted substances. Treating them as separate compliance workstreams creates duplication, gaps, and the risk of passing one check while failing the other.
The CE mark is a manufacturer's declaration that a product meets all applicable EU safety, health, and environmental requirements. It is not a quality seal — it is a legally mandatory passport to the EU market for a wide range of product categories. Getting it wrong isn't just a documentation problem; it's grounds for product withdrawal by market surveillance authorities.
CE marking compliance is where the other three regulations converge. Everything — your GPSR technical file, your REACH substance declarations, your RoHS test reports — feeds into the CE conformity assessment. Your system must not merely store all of this; it must orchestrate it:
Managing GPSR, REACH, RoHS, and CE in separate systems doesn't just create inefficiency — it creates risk. Gaps live at the intersections between tools. Manual handoffs between modules introduce errors. And when a regulator asks for your complete technical file, "it's spread across three platforms" is not a defensible answer.
Reglyr Physical Goods Compliance is built on a unified regulatory knowledge graph that treats all four of these regulations as a single connected domain — not four separate modules bolted together.
Here's where it meets the spec:
Looking ahead, Reglyr is also built with ESPR / Digital Product Passport readiness, ensuring your compliance infrastructure is positioned for the next wave of EU requirements — not scrambling to catch up when the next deadline lands.
The underlying knowledge graph is continuously enriched by Reglyr's in-house regulatory consultancy, meaning its interpretations are battle-tested against real products in real markets — not theoretical rulebook readings.
The convergence of GPSR, REACH, RoHS, and CE has permanently raised the bar for product compliance in the EU. The brands that navigate it well won't be the ones with the most diligent compliance managers manually cross-checking spreadsheets — they'll be the ones with systems that generate the technical file, map the BOM to the SVHC list, flag new substance risks automatically, and produce the DoC on demand.
The spec is clear. The question is whether your current tools meet it.
The EU General Product Safety Regulation (GPSR) is a legal framework that establishes essential safety requirements for the vast majority of non-food consumer products sold in the European Union market. It applies to products sold online and offline, whether new or reconditioned. GPSR mandates that businesses conduct thorough internal risk analyses, create and maintain a technical file for 10 years, ensure clear product and manufacturer labeling, and appoint an EU Responsible Person if based outside the EU.
Any business or individual placing a product on the EU market needs to comply with GPSR. This includes manufacturers, importers, distributors, and online sellers, regardless of whether they are based inside or outside the EU. For non-EU businesses, a key requirement is appointing an EU-based "Responsible Person" who acts as the point of contact for compliance matters and authorities.
REACH, RoHS, and CE Marking are interconnected EU regulations that form a comprehensive product compliance framework. Compliance with substance restrictions under REACH and RoHS is often a prerequisite for legally applying the CE Mark to a product. REACH governs the safe use of chemical substances in general, while RoHS specifically restricts hazardous materials in electrical and electronic equipment. The CE Mark is a manufacturer's declaration that their product meets all applicable EU regulations, and the technical file supporting it must include evidence of compliance with these underlying regulations.
The primary challenge in managing REACH compliance is that the list of Substances of Very High Concern (SVHCs) is updated twice a year by the European Chemicals Agency (ECHA). This "moving target" means that a product that was compliant yesterday might become non-compliant tomorrow if a substance in its Bill of Materials (BOM) is added to the list. Businesses must continuously screen their entire product portfolio against every update, a task that is practically impossible to manage at scale using manual methods.
An EU Declaration of Conformity (DoC) is a mandatory legal document signed by the manufacturer, stating that a product meets all relevant EU health, safety, and environmental protection requirements. It is a key part of the CE marking process and must be supported by a comprehensive technical file containing all the evidence of conformity, such as test reports and risk assessments for GPSR, REACH, and RoHS.
Non-compliance with regulations like GPSR, REACH, or RoHS can lead to severe consequences, including mandatory product recalls, sales bans, significant fines, and reputational damage. EU market surveillance authorities have the power to withdraw unsafe or non-compliant products from the market and issue public alerts through the Safety Gate portal, which can severely damage a brand's trust with customers.
Feeling overwhelmed by the GPSR deadline? Download our free GPSR Readiness Checklist to assess your gaps and build a clear action plan — before your next market surveillance encounter.