Marketing Claims Scanner for Global E-commerce
Reglyr's marketing claims scanner analyzes product descriptions and e-commerce pages against per-market rules, catching claims like "clinically proven" or "BPA-free" that require regulatory substantiation before they cost you.
One Claim. Fifty Markets. Different Rules Everywhere.
A marketing claim that passes FDA scrutiny may be outright banned under EU or EFSA rules. Most brands catch this only after a product listing goes live, a retailer flags noncompliance, or a regulator issues a warning. Generic legal reviews miss e-commerce pages entirely and treat every market the same. Reglyr maps every product claim on your e-commerce pages against the specific substantiation requirements of each target market simultaneously, covering both food product claims and physical goods claims from a single, unified regulatory knowledge graph.
Automatic Detection
Catch Every Claim That Needs Proof
Reglyr automatically identifies claims requiring regulatory substantiation — phrases like "clinically proven", "dermatologist recommended", or "BPA-free" — across your product descriptions and e-commerce pages before they reach a regulator or retailer.
- Flags substantiation-required claims instantly
- Covers explicit and implied claims
- Works across product descriptions and pages
Per-Market Intelligence
US Permitted. EU Banned. Know the Difference.
What is a permissible claim in one market may be prohibited or require substantiation in another. Reglyr evaluates each claim against the specific permitted claims rules of each target market, including FDA structure/function rules, the EU Health Claims Register, and regional equivalents.
- Rules mapped per target market
- Covers FDA, EFSA and regional registers
- Prevents cross-market compliance blind spots
Cross-Domain Coverage
Food Claims and Physical Goods Claims
Marketing claims regulation cuts across product categories. Reglyr scans claims on food and supplement products alongside claims on physical goods like cosmetics and household products, all evaluated within the same compliance engine against the applicable regulatory framework per category.
- Covers food and physical goods claims
- Category-specific regulatory framework applied
- One scanner for your entire product range
E-commerce Page Scanning
Beyond Labels Into Product Listings
Regulatory risk does not stop at the physical label. Reglyr scans live e-commerce pages and product descriptions directly, not just label text, catching claims that appear in bullet points, marketing copy, and retailer listing content where enforcement risk is equally real.
- Scans e-commerce pages directly
- Covers bullet points and marketing copy
- Catches listing-level claim exposure
Actionable Verdicts
GO, FIX or REVIEW Per Claim
Reglyr does not just flag potential issues. Each scanned claim receives a GO, FIX, or REVIEW verdict per target market, giving regulatory and marketing teams a clear, prioritized action list rather than a raw list of possible violations to interpret manually.
- Clear verdict per claim per market
- Prioritized fix list for your team
- Reduces manual interpretation effort
See the Marketing Claims Scanner in Action
Show us a product page. We will show you which claims require substantiation, in which markets, and exactly what needs to change.
Book a Demo